Wednesday, April 4, 2012

Designer Dossier: Mara Hoffman

A graduate of Parsons in 2000, Mara Hoffman is a RTW and swimwear designer with an ethnic and tribal vibe.  There's a great description of the evolution of her brand here on her site, where you can find the majority of her clothing, swimwear, and accessories.  Her trademarks are her strong use of knits and her bold, stylized ethnic prints, and small beaded embellishments.

Hoffman's RTW apparel includes loose-but-flattering poncho dresses, body-con dresses, crop tops, and pants/shorts in her wide range of custom prints.  She also has some great wardrobe staples in neutrals, such as pullovers, tank tops, sweaters, and overcoats.  We wish we could pack up her entire line and go on a tropical vacation!

Mara Hoffman RTW,  S/S 2012

Speaking of, we think Hoffman's swimsuits are where her patterns truly shine.  The prints have been carefully engineered to flatter the body, and Hoffman's use of eye-popping color really makes a statement on the beach! Some of our favorites are the Tut High-Waist Bikini and the Tut String Bikini.  The high-waisted version not only had a beautiful and flattering pattern, but very unique cut out details as well.  For the string bikini version, the Turquoise color is available at Neiman Marcus and the pink on marahoffman.com.   Her suits are reasonably priced, falling between $150 and $250 and range in "loudness" of print and embellishment.  There's definitely something for everyone's style and body type!

Tut High-Waist Bikini with closeups of details
The Tut String Bikini

Embellishments, one pieces, bandeaus, macramé, and bustiers can all be found in Mara Hoffman's swimwear line!
Mara Hoffman also makes some fantastic cover ups, as well as cool accessories and sandals, so be sure to pop over to her website and check them out!  It should also be noted that you can find other color variations of several of her suits on Neiman Marcus, Bloomingdales, Net-a-Porter.com, Saks 5th Avenue, and Zappos.com.  These colors aren't offered on her website currently, so it's worth taking a look around on some other websites!


~Stay fashionable and beautiful

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